--- Obvious was a product design consultancy I built with my co-founder, [[Rahul Gonsalves|Rahul]]. For its time and place, it was perhaps the most loved design firm to come out of India. We started by designing the first-ever apps for startups that would go on to become household names, like Flipkart, Myntra, and Swiggy. Over the next decade, we stayed on this path, playing a key role in shaping India's digital landscape by helping ambitious startups build and scale their ideas. We were often so swamped with work that, for the longest time, we didn’t even have time to build a proper website. All we had was a simple contact form. When potential clients asked for our portfolio, we’d quip: > Our portfolio is on your phone If you own a smartphone in India, chances are you still interact with a lot of our work every day. [Here's a link to our forever-condemned-to-remain-incomplete website](https://obvious.in)